The research on human cognition has recently benefited from the use of the mathematical formalism of quantum theory in Hilbert space. However, cognitive situations exist which indicate that the Hilbert space structure, and the associated Born rule, would be insufficient to provide a satisfactory modeling of the collected data, so that one needs to go beyond Hilbert space. In Part I of this paper we follow this direction and present a general tension-reduction (GTR) model, in the ambit of an operational and realistic framework for human cognition. In this Part II we apply this non-Hilbertian quantum-like model to faithfully reproduce the probabilities of the 'Clinton/Gore' and 'Rose/Jackson' experiments on question order effects. We also explain why the GTR-model is needed if one wants to deal, in a fully consistent way, with response replicability and unpacking effects.

The formalism of quantum theory in Hilbert space has been applied with success to the modeling and explanation of several cognitive phenomena, whereas traditional cognitive approaches were problematical. However, this 'quantum cognition paradigm' was recently challenged by its proven impossibility to simultaneously model 'question order effects' and 'response replicability'. In Part I of this paper we describe sequential dichotomic measurements within an operational and realistic framework for human cognition elaborated by ourselves, and represent them in a quantum-like 'extended Bloch representation' where the Born rule of quantum probability does not necessarily hold. In Part II we apply this mathematical framework to successfully model question order effects, response replicability and unpacking effects, thus opening the way toward quantum cognition beyond Hilbert space.

We present a very general geometrico-dynamical description of physical or more abstract entities, called the 'general tension-reduction' (GTR) model, where not only states, but also measurement-interactions can be represented, and the associated outcome probabilities calculated. Underlying the model is the hypothesis that indeterminism manifests as a consequence of unavoidable fluctuations in the experimental context, in accordance with the 'hidden-measurements interpretation' of quantum mechanics. When the structure of the state space is Hilbertian, and measurements are of the 'universal' kind, i.e., are the result of an average over all possible ways of selecting an outcome, the GTR-model provides the same predictions of the Born rule, and therefore provides a natural completed version of quantum mechanics. However, when the structure of the state space is non-Hilbertian and/or not all possible ways of selecting an outcome are available to be actualized, the predictions of the model generally differ from the quantum ones, especially when sequential measurements are considered. Some paradigmatic examples will be discussed, taken from physics and human cognition. Particular attention will be given to some known psychological effects, like question order effects and response replicability, which we show are able to generate non-Hilbertian statistics. We also suggest a realistic interpretation of the GTR-model, when applied to human cognition and decision, which we think could become the generally adopted interpretative framework in quantum cognition research.

A general tension-reduction (GTR) model was recently considered to derive quantum probabilities as (universal) averages over all possible forms of non-uniform fluctuations, and explain their considerable success in describing experimental situations also outside of the domain of physics, for instance in the ambit of quantum models of cognition and decision. Yet, this result also highlighted the possibility of observing violations of the predictions of the Born rule, in those situations where the averaging would not be large enough, or would be altered because of the combination of multiple measurements. In this article we show that this is indeed the case in typical psychological measurements exhibiting question order effects, by showing that their statistics of outcomes are inherently non-Hilbertian, and require the larger framework of the GTR-model to receive an exact mathematical description. We also consider another unsolved problem of quantum cognition: response replicability. It is has been observed that when question order effects and response replicability occur together, the situation cannot be handled anymore by quantum theory. However, we show that it can be easily and naturally described in the GTR-model. Based on these findings, we motivate the adoption in cognitive science of a hidden-measurements interpretation of the quantum formalism, and of its GTR-model generalization, as the natural interpretational framework explaining the data of psychological measurements on conceptual entities.